From a dead Facebook page to 4 posts a day, automated, in 14 days

The starting point

A regional home services business. ~$2K monthly recurring revenue from existing customers. Facebook page hadn't been updated in 6 months. LinkedIn account dormant. Website with stale 2023 copy. All organic acquisition came from word of mouth and a single Google Business Profile listing.

The owner had tried two marketing agencies in the previous 18 months. Both produced templated content that looked identical to every competitor in the category. Neither stayed past month 4 because the owner couldn't justify $2,500/month for what felt like generic placeholder posts.

What we shipped, by day

Day 1: Brand voice intake. 90-minute async session capturing voice samples, customer language patterns, product specifics, and visual references.

Day 2-3: Custom AI trained on brand context. Klaviyo flows configured. Content calendar built for the next 14 days across Facebook, LinkedIn, and email.

Day 4: First batch of content shipped to client portal for review. Client approved 80%, requested edits on 20%. All edits incorporated within 24 hours.

Day 5: Live operations. 4 posts per day scheduled across Facebook (2 photo posts), LinkedIn (1 post), and video content (1 per day pulled from approved Drive folder).

Day 6-14: Daily content shipping. Weekly performance report auto-generated. Real-time portal showing every output as it published.

What was running by day 14

13 LinkedIn posts queuedacross the next two weeks, all in client's voice with industry-specific language.

14-day Facebook photo campaign live with twice-daily posting.

Pre-approved video pipeline with 11 videos queued for noon-PT daily release.

Auto-approve flow at T-2h before scheduled posts (only on photo content, never on video — videos always require manual review).

Real-time client portal showing approval queue, published feed, performance metrics, and full activity log.

Reports tab locked at 2 rolling 28-day reports (Performance + SEO), refreshing automatically every Monday.

The structural changes that mattered

Auto-approval at T-2h.Photos auto-approve 2 hours before scheduled publish. Client retains the right to reject up until the actual cron fire. This catches the "I'm offline" problem agencies usually solve with daily approval calls.

Drive-to-portal sweep cadence dropped from every 30 minutes to twice daily. Saves token cost without losing responsiveness because posting reads database status, not Drive folder location.

Notes append on every status change.Whether the client approves with note OR rejects with note, both write back to the client's revisions doc. Closes the feedback loop.

What this didn't solve

It didn't replace the strategic question of which services to lead with. The owner still has to make calls about pricing, packaging, and seasonal positioning. We handle execution. Strategy stays with the owner (with our input).

It didn't solve attribution.Most home services leads come via phone or in-person, which is hard to attribute to specific posts. Vanity metrics (impressions, follower count) don't tell the real story. We track what we can (call volume, booking inquiries, website form fills) and report honestly.

It didn't happen overnight. 14 days is fast for full multi-channel automation. Real revenue impact takes 30-90 days to show up because brand recognition compounds and search engines need time to index new content.

What this would cost you

This client is on the mid-tier setup ($1,500-2,500/month). Includes email + content + organic social + the full client portal.

Pricing transparency: AI marketing cost in 2026. Compare against alternatives: marketing agency alternatives.

Want this for your business?

Submit an audit. I review every submission personally and email back a custom plan covering exactly what we'd ship in your first 14 days based on your specific channels and starting point.